DMK_U8

What does an online shop offer?

• It offers the same products and services as a physical shop, but in a virtual form.

• It offers the same products and services as a physical shop, but it ads other advantages, without any aditional cost.

• It offers the same products and services as a physical shop, but it ads other advantages and assumes some disadvantages.

• I don't know.

What are the competitive advantages of an online shop?

• Unlimited temporal and geographical access and ease of payment.

• Unlimited temporal and geographical access and structural cost savings.

• Unlimited temporal and geographical access and tax deductibility.

What are the limitations of e-commerce?

• High distribution costs, buyer distrust and lack of physical contact with the product.

• High distribution costs, high structural costs and lack of physical contact with the product.

• High distribution costs, buyer distrust and competition from large distributors.

What are the objectives of merchandising in the online shop?

• Attract buyers and monitor their actions to offer them other products and services.

• Attract buyers, encourage their loyalty, favour the act of buying and offer the best company image.

• Attract buyers and offer them discounts, promotions, etc.

The home page of an online shop:

• It is a gateway to the purchase actions that take place within it.

• It is the best suitable space for the presentation of the product catalogue.

• It must favour the entry and permanence of the custormer

Hedonism as a philosophy:

• It is a motive for some purchasing actions, especially for luxury items.

• It is a motive for some purchasing actions, especially for basic needs products.

• It is a motive for all purchasing actions on the internet.

Should an online shop arise curiosity to visit it?

• No, because there is no interest in people coming in to browse and not to buy.

• It is not necessary, marketing actions already succeed in attracting the buyer

• Yes, arising the buyer's curiosity is a marketing strategy.

The shopping area of an online shop should contain:

• Details, pictures and messages of the products.

• Details, photographs and warranty offered for the products.

• Details, photographs and discount vouchers of the products.

The purchase decision in a virtual environment:

• It should be facilitated by an intuitieve and easy-to-use system.

• It must be monitored by emails.

• Nothing can be done, it is the buyer's decision.

What to do after closing a sale?

• The transaction should be noted in the diary.

• The customer should be thanked for the purchased.

• It is not necesssary to do anything else.