4.1 MARKET TARGETING

4.1 MARKET TARGETING

11th Grade

10 Qs

quiz-placeholder

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4.1 MARKET TARGETING

4.1 MARKET TARGETING

Assessment

Quiz

Other

11th Grade

Medium

Created by

Jamellah Atutubo

Used 5+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Market targeting is a method of choosing the target market from the whole market.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Targeting does not improve marketing strategies and audience experiences.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Differentiated marketing is designed to communicate to a selected audience.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Individual marketing is a strategy in which businesses provide consumers with a product tailored to their personal needs.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Segmentation is dividing individuals into distinct groups based on their common characteristics, traits, and interests.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

Market positioning requires creating a generalized message for a chosen target segment.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

10 sec • 2 pts

The third process of market targeting is differentiation and positioning.

TRUE

FALSE

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