ENTREPRENEURSHIP2

Which of the following reasons clearly explains why a business must analyze the investors when creating a market map?

• a.      Investors place their bets on anything that could be successful.

• a.      Investors know everything about the target market.

• a.      Investors are considered professionals in any industry.

• a.      Investors have the power to turn any business into a successful one.

What is referred to as face-to-face communication between two individuals where questions are asked, and answers are given?

• observation

•  Interview

• focused group discussion

• online survey

. What is the qualitative method of gathering and analyzing the information by studying the subjects under a natural environment?

• online survey   

• Interview

• observation technique

• focused group discussion

What is referred to as communication with customers designed to gather information?

• online survey

• observation      

• customer interview

• panel interview

Why is it important for the interviewer to prepare an outline of areas to be discussed?

• to have a reading material        

• to prepare for the coverage of areas of interview

• to memorize the questions

• to build confidence during the interview

An entrepreneur knocks before entering the room of the interviewee. What consideration in conducting the interview is being referred to?

• standard of etiquette

• objectives        

• a.      standard rapport or small talk

• being able to contradict with caution

Before starting an interview, the interviewer must take some moments to know the interviewee. How will the interviewer do this?

• Be late for the interview.

• a.      Immediately start with the questions to be asked.

• Open a standard rapport or small talk.

• Ask private questions to the interviewee

The interviewer asks questions using words starting with how and why. What question type are they?

• Close-ended questions

• Multiple- choice questions

• a.      open-closed questions

• open-ended questions

A business owner engaged in manufacturing bath soap wants to know how many minutes the customers use the soap in taking a bath. What is the reason why it is not appropriate to apply the observation technique?

• The needed information is not observable.

• There are few customers who patronize the product.

• The product is expensive

• The behavior is not repetitive.

What is referred to as a way of gathering a small group of people with common backgrounds or experiences to discuss a certain topic?

• online survey

• . observation

• Interview

• . focused group discussion