GA Basic School Day 1

Giorgio Armani is also known as…

• THE MAESTRO OF ELEGANCE

• THE MAESTRO OF OPULENCE

• THE MAESTRO OF PROVOCATION

How could you express Armani‘s vision of simplicity in fashion and beauty?

• “Only one color at a time”

• “Less is more”

• “The best or nothing”

Which Armani sources of inspiration can you use to storytell the products?

• Theater, Paris, music, meditation

• Nature, Far East, Cinema, Milan

• American literature, English architecture, Italian gastronomy, Indian cinema

Which Giorgio Armani quote could you share with customers to describe the vision of the brand?

• “Elegance doesn’t mean being noticed, but being remembered.”

• “Eccentricity is a mindset, a way to be.”

• “The only rule in luxury is to add and add more until perfection.”

What could you say to a customer to introduce a makeup service?

• Dare to be extravagant!

• Armani enhances your natural beauty, gives you the power to be yourself.

• Armani will transform your look, you won’t recognize yourself!

What are the 3 points for Armani Beauty's POWERFUL ARMONIA?

• Mindful luxury

• Timeless elegance

• Opulance

• Powerful

What is the name of the Resurrection plant used in Crema Nera's skincare range?

• Rose of Jericho

• Dragon Plant

• Phoenix Plant

• Resurrection Moss

When facing environmental stresses, which 2 metabolites are produced to protect the Phoenix Plant?

• Trehalose

• Sucrose

• Ellagic acid

• Gallic acid

What is the process of creating Reviscentalis?

• Concentrating metabolites to create Reviscentalis

• Dry harvesting of Phoenix Plant

• High precision extraction of metabolites

• Meta Profiling of Phoenix Plant

• Phoenix Plant submerged in water

Crema Nera unlocks skin r______ at barrier and structural level.