Group 5

Group 5

University

5 Qs

quiz-placeholder

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Group 5

Group 5

Assessment

Quiz

Education

University

Practice Problem

Easy

Created by

Phoebe LRE

Used 3+ times

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

1. Volkswagen was founded in...

Japan

Malaysia

German

Norway

2.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

2. How does Volkswagen influence consumers' affective attitudes towards their cars?

Discounted prices and promotions

Celebrity endorsements and sponsorships

Love and peace

Distinctive styling, Positive emotional connections, Viral marketing and social media, Family-friendly image

3.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

3. What is the definition of “emotional contagion”?

Phenomenon of “when people are in a certain mood, whether elated or depressed, that mood is often communicated to others”

Getting emotional when people are around

Addicted to observing people’s emotion

None of above

4.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

4. How did Volkswagen change people's minds about the Beetle being a car for girls?

gave the Beetle a more bold performance and personality.

convinces people that the current model fits all genders.

completely scrap the model

made an ad showing men driving the Beetle

5.

MULTIPLE CHOICE QUESTION

20 sec • 20 pts

5. How does Proton Holding Berhad similar to Volkswagen case?

I - Product Development

II - Advertisement

III - Collaboration

I & II

II & III

I & III

All of the above

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