
Group 5
Authored by Phoebe LRE
Education
University
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5 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
1. Volkswagen was founded in...
Japan
Malaysia
German
Norway
2.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
2. How does Volkswagen influence consumers' affective attitudes towards their cars?
Discounted prices and promotions
Celebrity endorsements and sponsorships
Love and peace
Distinctive styling, Positive emotional connections, Viral marketing and social media, Family-friendly image
3.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
3. What is the definition of “emotional contagion”?
Phenomenon of “when people are in a certain mood, whether elated or depressed, that mood is often communicated to others”
Getting emotional when people are around
Addicted to observing people’s emotion
None of above
4.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
4. How did Volkswagen change people's minds about the Beetle being a car for girls?
gave the Beetle a more bold performance and personality.
convinces people that the current model fits all genders.
completely scrap the model
made an ad showing men driving the Beetle
5.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
5. How does Proton Holding Berhad similar to Volkswagen case?
I - Product Development
II - Advertisement
III - Collaboration
I & II
II & III
I & III
All of the above
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