Group 5

1. Volkswagen was founded in...

• Japan

• Malaysia

• German

• Norway

2. How does Volkswagen influence consumers' affective attitudes towards their cars?

• Discounted prices and promotions

• Celebrity endorsements and sponsorships

• Love and peace

• Distinctive styling, Positive emotional connections, Viral marketing and social media, Family-friendly image

3. What is the definition of “emotional contagion”?

• Phenomenon of “when people are in a certain mood, whether elated or depressed, that mood is often communicated to others”

• Getting emotional when people are around

• Addicted to observing people’s emotion

• None of above

4. How did Volkswagen change people's minds about the Beetle being a car for girls?

• gave the Beetle a more bold performance and personality.

• convinces people that the current model fits all genders.

• completely scrap the model

• made an ad showing men driving the Beetle

5. How does Proton Holding Berhad similar to Volkswagen case?

I - Product Development

II - Advertisement

III - Collaboration

• I & II

• II & III

• I & III

• All of the above