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Chapter 4

Authored by Rania Alqayyem

Professional Development

University

Used 7+ times

Chapter 4
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Creating successful persuasive messages demands careful attention to

6 steps

5 steps

4 steps

3 teps

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select the Medium is in

none

third step

second step

the first step

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Analyzing the Situation includes

all

Audience’s Level of Motivation

Psychographic Information

Demographic Information

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

age, gender, occupation, income, education are examples of:

none

Audience’s Level of Motivation

Psychographic Information

Demographic Information

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

personality, attitudes, lifestyle, and other psychological characteristics are examples of

none

Demographic Information

Audience’s Level of Motivation

Psychographic Information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting the Right Combination of Medium and Channel

all

Variety of Communication Media

Range of Consumer Attitudes

Nature of Persuasive Messages

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

most persuasive messages use

none

both

indirect approach

direct approach

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