Chapter 4

Creating successful persuasive messages demands careful attention to

• 6 steps

• 5 steps

• 4 steps

• 3 teps

Select the Medium is in

• none

• third step

• second step

• the first step

Analyzing the Situation includes

• all

• Audience’s Level of Motivation

• Psychographic Information

• Demographic Information

age, gender, occupation, income, education are examples of:

• none

• Audience’s Level of Motivation

• Psychographic Information

• Demographic Information

personality, attitudes, lifestyle, and other psychological characteristics are examples of

• none

• Demographic Information

• Audience’s Level of Motivation

• Psychographic Information

Selecting the Right Combination of Medium and Channel

• all

• Variety of Communication Media

• Range of Consumer Attitudes

• Nature of Persuasive Messages

most persuasive messages use

• none

• both

• indirect approach

• direct approach

Use Positive and Polite Language

• all

• in the third step

• in the second step

• in the first step

in Step 2 Writing Persuasive Messages

• all

• Understand Culture

  in Organizations

• Use Positive and Polite Language

• Respect Cultural Differences

Building Your Credibility

• all

• Providing Objective Evidence

•  Focusing on the Audience’s Interests

• Identifying Your Source Materials