Marketing Strategies for Goods and Services (I) 5.2 - 5.5 Quiz

Marketing mix refers to a set of marketing tools or _________ that a company can control to deliver satisfaction to its target market(s)

Which of the following is NOT one of the elements of the marketing mix

(4P)?

• Pomotion

• Process

• Price

• Place

The 2 major levels of Product strategies are Individual product level and Product line level.

• True

• False

Labelling and packaging are common for ________ products.

Which aspect is statement related to?

-Offers a 24/7 hotline for handling customer inquiries and complaints

• Labelling

• Product support services

• Packaging

• Branding

Product items within a product line may have very different production requirements.

• True

• False

Introducing new colours for an existing smartphone model is an example of ...

• Line stretching

• Line filling

"A computer manufacturer introduces lower-priced models with less functions to target new consumers who want more affordable products" is an example of ...

• Line stretching

• Line filling

Which of the followings is NOT an external factors of Pricing strategies?

• Nature of the market

• Marketing objectives

• Customers' perception

• Competitors' strategies

An airline follows its major competitor's pricing decisions and reduces the prices of its business class tickets. Which factor is applied?

• Competitors' strategies

• Affordability of the market

• Customers' perception

• Marketing mix strategies