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Marketing Strategies for Goods and Services (I) 5.2 - 5.5 Quiz

Authored by YU YI EMILY CHEUNG

Business

9th - 12th Grade

Used 2+ times

Marketing Strategies  for Goods and Services (I) 5.2 - 5.5 Quiz
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20 questions

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1.

FILL IN THE BLANKS QUESTION

30 sec • 2 pts

Marketing mix refers to a set of marketing tools or (a)   that a company can control to deliver satisfaction to its target market(s)

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT one of the elements of the marketing mix

(4P)?

Pomotion

Process

Price

Place

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The 2 major levels of Product strategies are Individual product level and Product line level.

True

False

4.

FILL IN THE BLANKS QUESTION

30 sec • 2 pts

Labelling and packaging are common for (a)   products.

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which aspect is statement related to?

-Offers a 24/7 hotline for handling customer inquiries and complaints

Labelling

Product support services

Packaging

Branding

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Product items within a product line may have very different production requirements.

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Introducing new colours for an existing smartphone model is an example of ...

Line stretching

Line filling

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