Business English Icarus

A: Our standard ........is $50/unit.

B: Fine. Can you deliver within 30 days?

A: Sure, no problem.

• terms of payment

• minimum order

• price

• discount

This is a ....

• chart

• pie chart

• line graph

• mind map

This is a ...

• line graph

• map

• pie chart

• bar chart

Jack is leaving the company so we need to..............for a new candidate

• prepare

• review

• negotiate

• interview

This is a .....

• social media post

• flyer

• brochure

• business card

Social media marketing is .....

• using websites like Facebook to promote products and

  services

• an online diary

• a method where a company pays a website if someone

  clicks on its advert

• a method where customers get direct commercial mail

a marketing ............

is a series of things, such as adverts, used to sell a product or service

• agency

• director

• strategy

• campaign

What is a target market?

• different types of goods that a company sells

• the amount of money that a company has to spend on marketing activities

• the group of people that a company wants to sell a product to

• the process of getting information about what your customers need and want

What is market share?

• different types of goods that a company sells

• the impression that people have about a company

• the amount of money that a company has to spend on marketing activities

• the percentage of sales that a company has in a particular market

Market surveys are.....

• tests carried out in the environment in which a product will

  be used

• collecting marketing information by asking people

  questions face-to-face

• organized activities, e.g. questionnaires, to obtain

  information about markets or customers

• demographically diverse groups of people who participate

  in discussions about particular products before they are

  launched