Final Exam Part 1

TRUE OR FALSE: Eye Direction starts at the entry point

• True

• False

Answer explanation

True

When content flows around a column or shape in text, it is called...

• text wrap

• bounding wrap

• object jump

• wrap around

The Dollar Bill Test determines if there is too much text/copy on a page

• True

• False

A photo tampered with (like adding a person to a photo or a beard on a person) is called...

• photo cropping

• photoshopping

• photo fiction

• photo highlights

A single line of type at the bottom of a column that begins a new paragraph is called:

• loner

• orphan

• widow

• widower

A leftover word sitting by itself at the end of a paragraph is called:

• orphan

• widower

• widow

• loner

The K.I.S.S. principle would include...

• 2 or 3 fonts per publication

• using wider margins and gutters

• using five colors

• all of the above

True or False:

A pull quote is text that is set in large, bold type and used to grab attention

• True

• False

A secondary headline that supports the main headline and leads you into the story is called a...

• sidebar

• kicker

• pull quote

• deck

Interference in a message's delivery is called:

• chatter

• reaction

• calmor

• noise