Master - Communication média
Authored by Alix Scalliet
Business
1st Grade
Used 9+ times
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La communication commerciale externe ne passe que par les médias
Vrai
Faux
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les articles publiés par des journalistes dans la presse font partie du média presse
Vrai
Faux
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le site Internet d'une entreprise est considéré comme un support publicitaire sur Internet.
Vrai
Faux
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'annonceur est l'entreprise qui communique sur ses produits et/ou sa marque
Vrai
Faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le plan média est la calendrier de la campagne de communication
Vrai
Faux
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'annonceur est l'entreprise qui crée la campagne de communication
Vrai
Faux
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La copy strategy est une technique de création publicitaire
Vrai
Faux
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