11 BUS - U1T2 - WK2

__________ innovation, involves the harnessing of new technology and a new business model simultaneously. Creates an entirely new and non-existent market segment.

• incremental

• disruptive

• radical

• architectural

___________ innovation - taking the components of a product and reassembling or redesigning them in a new way to introduce a new market.

• incremental

• radical

• disruptive

• architectural

_______ innovation happens when a smaller business with fewer resources is able to successfully challenge an established business in the market by focusing on the market segment that is overlooked and then moving into the mass market.

• incremental

• radical

• disruptive

• architectural

_________ innovation occurs over time through a series of small improvements

• incremental

• radical

• disruptive

• architectural

Which of the following does not form part of Maslow's Hierarchy of Needs?

• Esteem

• Hygiene

• Self-Actualisation

• Safety

Customers, suppliers, interest groups and competitors are factors of the _________ environment.

Which factor is part of a PEST Analysis?

• External

• Environmental

• Economic

• Ethical

Under Herzberg's Two Factor Theory, which of the following are considered to be Hygiene Factors?

• Salary

• Recognition

• Working Conditions

• Interesting Work