The Art of Advertising

An exchange for goods or services that spans national boundaries to encompass the entire world or nearly the entire world is called _____.

• Advertising

• Global Market

• Market

• Sale

A marketing tool that lets you communicate with potential customers about your products or services through paid channels is called _____.

• Advertising

• Global Market

• Market

• Sale

A marketing field that uses unconventional tactics to promote a product or brand is called (a)   .

Advertising something to a person, without them realizing they’re being marketed to is called (a)   .

The set of actions, or tactics, that a company uses to promote its brand or product in the market is called (a)   .

The marketing mix also known as the 4Ps is made up of _____.

• Physical evidence, place, process, product.

• Price, place, packaging, process.

• Product, place, promotion, place.

• People, process, place, promotion.

Design is a _____ decision.

(which of the four 4p's is?)

• product

• price

• promotion

• place

Increasing the features and quality you offer to the public is a decision made by which P?

• Product

• Promotion

• Price

• Place

Which of the marketing mix manages public relations?

• Price

• Product

• Promotion

• Place

Giving incentives to retailers in order to sell the product/service is made by which marketing mix?

• Price

• Promotion

• Place

• Product