Copys

Copys

Professional Development

10 Qs

quiz-placeholder

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Objectives

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Copys

Copys

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Medium

Created by

Héctor Zapata

Used 2+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Se debe redactar como una frase imperativa

Titular

Cuerpo de texto

Call to action

Overline

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Su función es indicar algo especial en el texto o en la imagen

Call to action

Llamada

Encabezado

Subtítulo

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Debe destacar tipográficamente por encima de todos los copys

Call to action

Overline

Titular

Cuerpo de texto

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Copy rítmico y pegajoso que sintetiza la idea del anuncio y/o el producto

Slogan

Call to action

Titular

Llamada

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Su función es destacar alguna cualidad del producto que se anuncia

Overline

Call to action

Slogan

Encabezado

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Copy que va después de un overline

Subtítulo

Titular

Call to action

Cuerpo de texto

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Su función es describir el objetivo principal del mensaje

Call to action

Subrayado

Cuerpo de texto

Llamada

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