Marketing Open Note Test

Which of the following is not one of the 7 pillars of marketing?

• Distribution

• Financing

• Selling

• Economics

Which of the following combines finding a target market and using a market mix?

• Marketing Concept

• Marketing Strategy

• Marketing Foundation

• Effective Marketing

Mark goes to the department store in search of the perfect gift for his son's birthday. Mark is considered to be which of the followin?

• Consumer

• Customer

• Marketer

• Distributor

There are how many foundations to marketing?

• Two

• Five

• Four

• Seven

Targeting teenagers is an example fo which type of segmentation?

• Demographics

• Geographics

• Pyschographic

• Aerographic

A similar groupp of customers a company wants to attract is known as which of the following?

• Market Mix

• Target Market

• Mass Market

• Specific Market

Which of the following is not an example of a sales promotion?

• coupons

• telemarketing

• catalogs

• samples

The four marketing strategies businesses use to determine customer needs are...

• Product, Price, Place, and Process

• Price, Place, Promotion, Process

• Product, Price, Place, Promotion

• Product, Process, Place, Promotion

Which is not an example of Inbound Marketing?

• blog posts

• webinars

• podcasts

• product testing

_________ involves giving ideas to prospective customers. (Capitalize the first letter of your response.)