Quiz 4 Review

Select all of the following that describe a benefit.

• The iPod holds 10,000 songs

• The iPod has 2GB of storage

• A shaker bottle is made of plastic

• A shaker bottle is lightweight and easy to mix

Which of the following is an example of the Behavioral Influence Perspective?

• A consumer carefully considers all the features of an apartment

• Someone goes surfing because they enjoy it

• Product display leads a shopper to buy a snack

• A fan looks for the cheapest tickets before purchasing 

Select the answer that would NOT describe when a consumer might use the extended-decision making approach.

• Buying a car

• Buying a TV

• Buying a house

• Buying a chick fil a sandwich

Based on the graph shown in the Fan Satisfaction powerpoint, which U.S. retail company has the highest satisfaction scores from customers?

• Amazon

• Trader Joes

• Walmart

• Macy’s

True or False: Fan satisfaction as an emotion is strong and creates strong behavior motivations.

• True

• False

If a fan expects their team to win and they do, this would be an example of which expectancy confirmation/disconfirmation?

• Negative confirmation

• Negative disconfirmation

• Positive confirmation

• Positive disconfirmation

A consumer-oriented company should encourage customers to what?

• Complain when things go wrong

• Keep quiet about a negative experience

• Lie about a bad experience

• Tell their friends, not the company, when things go wrong 

What is it called when a consumer chooses to leave a company to go to a competing brand instead of repeat purchasing?

• Unloyalty

• Abandonment 

•  Brand Loyalty

• Switching behavior

Select all the following examples of a loyalty program. 

• Amazon Prime

• Chick-fil-a one app

• Starbucks Rewards

• Season Ticket holders

The ultimate goal of sport marketers is to create (a)