The creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings.

Prelims_BRM

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University
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蔡真妮 蔡真妮
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1.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
2.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
The acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. is a field of practical study in which a company obtains data and analyzes it in order to better manage the company.
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Consumer insights, market study, product analysis, branding, advertising, etc.
Operations Research
Marketing Research
Financial Research
Business Strategy
Product Research and Development
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Financial economics, financial planning and forecasting, capital valuation, investments, etc.
Marketing Research
Financial Research
Operations Research
Product Research and Development
Business Strategy
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Manufacturing, computing and information technologies, supply chain management, logistics, etc
Marketing Research
Financial Research
Operations Research
Product Research and Development
Business Strategy
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
New product development, technology development, process improvement, digital innovation, market commercialization, etc
Marketing Research
Financial Research
Operations Research
Product Research and Development
Business Strategy
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
framework, merging & acquisition, integration, diversification,
Marketing Research
Operations Research
Business Strategy
Product Research and Development
Financial Research
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