Prelims_BRM

The creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings.

The acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. is a field of practical study in which a company obtains data and analyzes it in order to better manage the company.

Consumer insights, market study, product analysis, branding, advertising, etc.

• Operations Research

• Marketing Research

• Financial Research

• Business Strategy

• Product Research and Development

Financial economics, financial planning and forecasting, capital valuation, investments, etc.

• Marketing Research

• Financial Research

• Operations Research

• Product Research and Development

• Business Strategy

Manufacturing, computing and information technologies, supply chain management, logistics, etc

• Marketing Research

• Financial Research

• Operations Research

• Product Research and Development

• Business Strategy

New product development, technology development, process improvement, digital innovation, market commercialization, etc

• Marketing Research

• Financial Research

• Operations Research

• Product Research and Development

• Business Strategy

framework, merging &  acquisition, integration, diversification,

• Marketing Research

• Operations Research

• Business Strategy

• Product Research and Development

• Financial Research

Analyze patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

Gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem and is used to  uncover trends in thought and opinions and dive deeper into the problem

Uses interview guidelines, text, and image analysis

and Provides themes and pattern interpretation