Media Economics Theory

Media economics focuses on the

• communication and operations of media companies.

• strategies and operations of financial companies.

• strategies and finance of media companies.

• strategies and operations of media companies.

Media economics are the economic policies and practices of

• corporate companies and disciplines.

• media companies and disciplines.

• pharmaceutical companies and disciplines.

• medicine companies and disciplines.

Media economics ‘is concerned with how media operators meet the ......................... wants and needs of audiences, advertisers and society with available resources’

• informational and entertainment

• informational and news

• informational and lyrics

• informational and music

................................. is concerned with very broad economic aggregates and averages, such as total output, total employment, national income, the general price level, and the rate of growth of the economy as a whole.

• Microeconomists

• Macroeconomists

• Microeconomics

• Macroeconomics

One of the most commonly used measures of a nation’s overall level of economic activity is its ...................................... (GDP)

• Gross Domestic Product

• Gross Demand Product

• Gross Develop Product

• Gross Direct Product

Many media firms rely on ............................... as a primary source of income.

• online news

• live concerts

• advertising

• gaming

The entertainment or news content that ..............................................................‘consume’ constitutes one form of output which media firms can sell.

• listeners and readers

• listeners, viewers or readers

• viewers and readers

• listeners and readers

Media content is generally classified as a ‘.........................’ good. Feature films, television broadcasts, books and music are not merely commercial products but may also be appreciated for the ways they enrich our ................... environment.

• language

• cultural

• social

• economic

...............................means that it is increasingly difficult for open economies to predicate monetary and other economic policies on domestic considerations alone.

• Realization

• Globalization

• Industrialization

• Visualization

What all media firms have in common is that they are involved somehow in ..........................................media content.

• purchasing, packaging or distributing

• planning, packaging or distributing

• producing, packaging or distributing

• preparing, packaging or distributing