Business Essentials

what is Behavioral Variables

• behavioral patterns displayed by groups of consumers and that are used in developing a segmentation strategy

• _{a segmentation strategy that uses behavioral variables to identify different market segments}

• the study of what customers need and want and how best to meet those needs and wants

• Study the current situation

Patrick emails a newsletter attachment to 255 of his clients once a month. How can Patrick reduce the need to enter each client's individual email address in the email message header every time he sends out the newsletter?

• Delete old contact information

• Flag the message

• Use the copy/paste application

• Create a distribution list

Marketing links producers to

• distributors.

• retailers.

• marketers.

• customers.

After Paul gets away with cheating on his Spanish homework, his friends start cheating on their homework, too. This is an example of which consequence of unethical behavior?

• Lost trust

•    A bad example

• Legal problems

• A poor reputation 

You make sure everyone working on your group project has an equal share of the work because you care about the ethical principle of

• rule of law.

• fairness.

• accountability.

• transparency.

Which of the following is an example of a business using technology to improve the efficiency of its salespeople?

• providing laptop computers

• accepting debit transactions

• providing ATM machines

• installing video catalogs

When Layla is caught stealing from a department store, the court orders her to do community service. Which consequence of unethical behavior is Layla facing?

• Legal problems

• A poor reputation

• A bad example

• Lost trust

According to the marketing concept, keeping company goals in mind means

• making product prices low.

• containing marketing costs.

• putting marketing second to other company goals.

• maintaining the firm’s purpose.

DeMarcus behaves ethically at his job even when no coworkers or supervisors are watching.

• transparency

• viability

• integrity

• greed

Holden’s group gets a low grade on a project because he didn’t complete his share of the work. He owns up to his mistake and apologizes. Holden is demonstrating

• trust.

• rule of law.

• viability.

• accountability.