TECHNOLOGICAL DEVELOPMENT (W7-W9)

What do you understand about 3D (Three-Dimensional)?

• A Traditional Method

• Mostly used for Films and Animation only

• An Evolution from Traditional to Digital

• Mainly focused on environment.

What kind of 3D is this?

• 3D Film

• 3D Virtual Reality

• 3D Commercial

• 3D Augmented Reality

Do you think CGI (Computer Graphical Imagery) is a beneficial solution for advertising agencies?

• Yes

• Somewhat true

• Boleh lah!

• No

What is Audio-Visual Technology?

• An engaging experience where both audio and visual are combined together.

• Mostly used for teaching purposes.

• It is a traditional method for teaching and learning aspects.

• An assistance in any devices that make learning experience more interactive.

What do you think about Audio Cassettes?

• An audio method that comes and receive through radio.

• Not used for teaching.

• Allow someone to record, lecture, music or any sound for educational purposes.

• An instructional device.

Which one is the purpose of having audio-visual assistance?

• Capture Attention

• Decrease understanding and retention

• Unclear image.

• Positive transfer of learning

Try to guess. What is Media Selection in Advertising?

• Only audio-visual assistance is being utilized.

• To focus on conveying unimportant messages to an audience.

• A selection of most effective platforms suitable for advertising

• It is more like a Broadcasting audio.

What is the Main Goal in Media Selection in Advertising?

• Entertainment

• Statistics

• Communication

• Compassion

Which one is Broadcast Media?

• Buses

• Posters

• Animation

• Radio

Which one is the factor affecting media selection?

• Target Audience

• Motivation

• Proactive

• Nature of Product