
Prom & Product Mix
Authored by KIMBERLY HOLMES
Business
12th Grade
Used 11+ times

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35 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During the _______ stage, companies usually see an increase in their sales and profit.
Decline
Growth
Introduction
Maturity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A _______ is a specific model, brand, or size of a product within a product line.
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Product Depth
Product Item
Product Mix
Product Width
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_______ refers to the number of different product lines a business manufactures or sells.
Product Depth
Product Item
Product Line
Product Width
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A loyalty program in which a customer receives a free item after getting so many punches or stamps on a card, is an example of which promotional tool?
Advertising
Direct Marketing
Personal Selling
Sales Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In order to increase sales, a company has asked celebrities to post their products on Facebook. What type of promotional tool does this represent?
Advertising
Personal Selling
Promotion
Social Media
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The iPhone XS Max is an example a ______ within Apple's iPhone product line.
Product Depth
Product Item
Product Mix
Product Width
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At the ______ stage, sales begin to fall and companies look to rationalize or alter their product.
Decline
Growth
Introduction
Maturity
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