Prom & Product Mix

During the _______ stage, companies usually see an increase in their sales and profit.

• Decline

• Growth

• Introduction

• Maturity

A _______ is a specific model, brand, or size of a product within a product line.

 

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• Product Depth

• Product Item

• Product Mix

• Product Width

 _______ refers to the number of different product lines a business manufactures or sells.

• Product Depth

• Product Item

• Product Line

• Product Width

A loyalty program in which a customer receives a free item after getting so many punches or stamps on a card, is an example of which promotional tool?

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotion

In order to increase sales, a company has asked celebrities to post their products on Facebook. What type of promotional tool does this represent?

• Advertising

• Personal Selling

• Promotion

• Social Media

The iPhone XS Max is an example a ______ within Apple's iPhone product line.

• Product Depth

• Product Item

• Product Mix

• Product Width

At the ______ stage, sales begin to fall and companies look to rationalize or alter their product.

• Decline

• Growth

• Introduction

• Maturity

The generic restaurant coupons that you usually receive in the mail is an example of which type of advertising?  

• Broadcast

• Digital App

• Direct Mail

• Outdoor

Pepsi soda, Cap'N Crunch cereal, Doritos snacks, and other beverage types manufactured by PepsiCo, are all examples of their ______.

• Product Depth

• Product Item

• Product Line

• Product Mix

The _______ includes all the different products that a company makes or sells.

• Marketing Mix

• Price Mix

• Product Mix

• Promotional Mix