MIDTERM APRIL 2022 MARKETING

Which of these activities is NOT needed in Market Planning

• Dancing

• Presenting data

• Using data to create a marketing plan

• Determining information needs

__________ dictates how much to charge for a good and/or service in order to make a profit.

• Pricing
• Selling
• Promoting 

What kind of people do sports drinks target?

• Athletics
• Slops
• Lazy
• Teachers

What is a demographic?

• Age
• Animal
• The sky
• The ground

Which is NOT part of the marketing mix?

• Place
• Price
• Benefits
• Promotion

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

PPC stands for

• prime people court

• people pay clark

• pay per click

• pretty posts cost

Taylor Swift recommends this mouthwash. This is an example of...

• Glittering Generalities 
• Bandwagon
• Testimonials
• Celebrity 

Dividing the total market into smaller, more defined categories is called…

• Target market

• Market segmentation

• Grouping

• Target groups

Mass marketing is the process of appealing to a small group rather than targeting an entire market.

• True

• False