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IMC II

Authored by Wanthida Tiwari

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University

Used 2+ times

IMC II
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Integrated marketing communications involves the

coordination of all forms of

marketing communications in a/an ______ program that maximizes the impact

on the intended audience market.

Long

Unified

Advertising

Sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an element of integrated marketing?

Sales promotions

Event marketing

Media advertisement

Packaging

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company write their marketing objectives, they must be?

Measurable

Realistic

Quantifiable

All mentioned

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

IMC begins with profiling the Customer

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales promotion are designed to?

influence customer awareness

reduce manufacturing costs

create brand awareness

stimulate immediate sales of a product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following except _____ are examples of new media :

Blogs

Email

Newspaper

Online gaming

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The degree to which the elements of an ad are meaningful, useful, or valuable to

the consumer” refers to....

Information

Relevance

Interpretation

Divergence

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