PRMM 4 REVIEWER

any process of interaction on the sociocultural level between two or more actors

Causes of Channel Conflict

is direct, personal, and opponent-centered behavior.

Causes of Channel Conflict Seven Categories

is behavior that is object- centered, indirect, and impersonal.

If

a member deviates from the given role, a conflict situation may result.

when a member of the

marketing channel perceives that another member’s actions impeded the attainment of his or her goals.

Sometimes conflict stems from a disagreement between channel members

over the allocation of some valuable resources needed to achieve their respective goals.

Various channel members have expectations about the behavior of other channel members.

Basic economics problem. Gap between limited resources and theoretically limitless wants.