Media Relations Management

Your organization/company was recently covered in an article written by a reporter. This article is then shared on the personal Facebook page of that reporter. This means...

• A. Earned Media

• B. Shared Media

• C. Owned Media

• D. A&B

• E. A, B & C

Your company is preparing a press release about a partnership announcement for next month. Both of you and the partner are in industry A. Which information should you include to make it "newsworthy" and "relevant"?

• Influence on the current clients

• A trend from 5 years ago

• Future activities following the partnership

• Name of a famous partner in industry B

• How this partnership will contribute to the community as a whole

What are some things you should NOT do when releasing your organization/ company news?

(choose multiple answers)

• Use specific industry terms that are used only in your company

•  Send a general news that target all industries

• Have a specific media outreach plan and target press list

• Expect all press will cover your news right away

• Triple - check before sending the news

On which section of an international news outlet do Vietnamese enterprises/organizations usually appear if they want to book/pay for a PR article?

• Anywhere they want

•  A random position

• Branded Content/ Partner Content/ Advertorial

• Depending on the budget

What is an appropriate time to release news in the UK market? (GMT + 0)

Please note that Vietnam time is GMT + 7

• 8:00 am in Vietnam time

• 12:00 pm in Vietnam time

• 3:00 pm in Vietnam time

• 8:00 pm in Vietnam time

Where should the company's introduction and contact information be in a press release?

• In the first paragraph

• In the second paragraph

• In the boilerplate at the end

• Anywhere is OK

Your company is preparing a press release to launch a new product. What should be included in this press release?

• Product's information

• What is outstanding about this new product

• A new partnership in finance management

• A photo of the product

• A paragraph about the CSR activity from last month

What materials can your company provide that will attract reporters?

• The newest industry research report

• A general comment on the current news that is similar to what has been written before

• Opportunities to attend important events

• Press Releases

• Ideas for news/story development that can bring values

An article with 01 image can attract reporters better than an article with only text, up to​​​...times

• 3

• 4

• 5

• 6

For the purpose of this test only, this is an edited excerpt taken from the FIRST paragraph in a press release from Nasdaq Inc. (Nasdaq: NDAQ). The news was released in New York City on April 12, 2023.

"NEW YORK, April 12, 2023 - NASDAQ today announced it has made a series of enhancements to its risk technology platform, which is widely used by the banking and broker-dealer community to manage liquidity and market risk. “We’ve seen a significant increase in demand from banks and broker-dealers who recognize the importance of being able to distill, analyze, interpret, and act on signals in a genuinely live environment,” said Roland Chai, Executive Vice President and Head of Marketplace Technology at Nasdaq."

Which part is INCORRECT according to the format of a press release?

• NEW YORK

• NASDAQ

• Wait, why is the quote here?

• Nothing is wrong