IL MARKETING

E' una fase di marketing operativo

• l'analisi dei punti di forza

• la definizione del prezzo del prodotto

• l'analisi delle esigenze dei clienti

• la scelta del posizionamento

Il documento che riassume le scelte strategiche e operative prende il nome di

• Grafico di posizionamento

• bilancio di marketing

• analisi SWOT

• Piano di marketing

Two of this statements are true about how to develop a sustainable competitive advantage . Can you spot them?

• Build strong relationships with customer

• Build strong relationships with the competitors

• Build strong relationships with the employees

• Build strong relationships with suppliers

In the product life cycle, the growth is when sales are high, without variations in volume.

• True 

• False 

Social media is a great source of directly communicating with your customers to increase your product awareness.

• True

• False

The simulation of human intelligence processes by machines

• Computer Intelligence

• Artificial Intelligence

• Content Marketing

• Marketing Intelligence

If sales agents expect to increase or even maintain sales volume, they must continually prospect for new customers. More time needs to be spent on this, than on any other activity.

• True 

• False