2024 Final Exam Practice

The ________ manager sets the overall direction of advertising.

• business

• marketing

• advertising

The _________ environment refers to macroeconomic factors.

• economic

• promotion

• marketing

Marketing managers use _______ media-often on the Internet - to communicate with customers

• business

• owned

• unpaid

Advertising spending is now over _____ billion and is projected to continue to grow.

• 200

• 300

• 400

The Federal Trade Commission has the power to control unfair or deceptive _________ practices.

• advertising

• business

• promotion

___________ in sales is the end result of advertising.

• Decrease

• Increase

• Promotion

Competitive __________ tries to develop selective demand for a specific brand.

• business

• endorsements

• advertising

FTC guidelines now make celebrity endorsers liable for false __________ for a specific brand.

• statements

• marketing

• promotions

Display product is an example of sales ________ method.

• advertising

• promotion

• business

__________ advertising tries to keep the product's name before the public.

• Business

• Promotion

• Remind