Entrepreneurship_Quiz No. 2

It is a comprehensive paper that details marketing, operational, human resource, financial, strategic direction, and tactics of the business.

• Business plan

• Financial plan

• Marketing plan

• Operations plan

This is another pricing strategy that sets a higher price for products or services to reflect an impression of higher quality and superiority.

• Cost-based pricing

• Competitive pricing

• Premium pricing

• Bundling

Which of the following is NOT an objective of advertising?

• Build a desire to buy your product or services

• Improve the image of your business

• Increase the sales of products or services

• Increase the customers of the competitors

The set of controllable marketing tools that the company combines create the response it wants from their target market.

• Capital

• Demand

• Marketing Mix

• Entrepreneurship

This serves to contain, protect, and in some cases identify the product to its target market.

• Place

• Price

• Packaging

• Promotion

This is the source of current trend on what is happening in the industry where the future business will belong to.

• Market

• Industry

• Economics

• Process

It is a specific target market segment of a particular enterprise.

• Micromarket

• Macromarket

• Smallmarket

• Largemarket

It is looking at all parts of (something) carefully in order to detect some feature.

• Skimming

• Screening

• Assessing

• Scanning

It is the starting point of any new venture that involves understanding and knowing the intricacies of the macro environment.

• Skimming the Marketing environment

• Screening the Marketing environment

• Assessing the Marketing environment

• Scanning the Marketing environment

It refers to money invested in a business to purchase assets.

• Capital

• Resources

• Investment

• Monetary