Marketing environment

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

• supply chain

• macro environment

• marketing intermediary network

• internal environment

• microenvironment

Which of the following is part of the microenvironment of a firm's marketing environment?

• the political state of the country in which the firm exists

• the cultural forces that exist in a society

• the suppliers who work with the company

• the technological resources available to the company

• the different demographic trends in the market

Which of the following is part of the microenvironment of a company's marketing environment?

• a just-in-time inventory system used by the company when making purchase decisions

• a set of laws that require the company to scale down its telemarketing calls to customers

• a changing demographic picture that requires the firm to make product adaptations

• a new technology that would ensure significant cost-cutting if implemented in the firm

• a set of environmental sustainability laws that significantly impact the company's production processes

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

• finance department

• research department

• top management

• marketing managers

• human resource managers

________ are distribution channel firms that help a company find customers or make sales to them.

• Resellers

• Suppliers

• Producers

• Logistics firms

• Credit companies

American Honda purchases over $20 billion worth of auto parts and materials every year. ________ are key players in the company's success.

• Wholesalers

• Suppliers

• Physical distribution firms

• Media firms

• Retailers

A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a ________ public.

• financial

• government

• media

• local

• citizen-action

Which of the following is an example of a media public?

• community organization

• minority group

• television station

• banking institution

• federal government

Volunteers belong to a company's ________ publics.

• general

• local

• citizen-action

• media

• internal

According to the text, ________ are the most important actors in a company's microenvironment.

• stockholders

• stockholders

• suppliers

• resellers

• customers