CBA unit 1A - Recall practice

Customer service representatives encounter day-to-day duties are to c_____ and m________ a c________ d________.

(Type out the full answer for the blanks)

Customer service representatives encounter day-to-day duties are to h_____ f_______ and c_______ e________.

(Type out the full answer for the blanks)

Customer service representatives encounter day-to-day duties are to p______ customers' order t________ and perform a_________ work.

(Type out the full answer for the blanks)

Customer service representatives encounter day-to-day duties are to conduct r________ to gauge customer s_____________ l______.

(Type out the full answer for the blanks)

Customer service representatives encounter day-to-day duties are to d______ s________ to increase s____ and c_____ s_________.

(Type out the full answer for the blanks)

Data on customers' brand perception, buying patterns and behaviour can provide ____________ and predict effective strategies for the future.

• incentives to companies

• insights to improve decision-making

• data for analysis

• success for customer statisfaction

Organisations can optimise operations to focus on higher-value customers.

• Predict customer value

• Personalise customer experience

• Improve customer retention

Organisations can increase conversion rates by creating unique customer journeys for different customer segments.

• Predict customer value

• Personalise customer experience

• Improve customer retention

Organisations analyse the data, identify customers' motivation in purchasing patterns, and increase customer satisfaction.

• Predict customer value

• Personalise customer experience

• Improve customer retention

John works in a Denim online boutique and conducted marketing research to determine its target audience's preferences. Suggest FIVE techniques of gathering data to conduct the market research.

Answer explanation

Refer to Course notes Case study 1.