Week 4 - Consumer Behaviour

To understand consumer behavior it is important for companies to roll out as many products as possible in the given year since only a handful actually succeed. TRUE or FALSE? (a)  

• TRUE
• FALSE

Tags

Consumer Behaviour

Select the following answers that make the sentence valid: Consumer behavior can consist of .

• Cultural practices

• Norms

• Implicit theories

• Social factors

• Reference groups

Tags

Consumer Behaviour

What are the variables that comprise a social class?

• Income

• Hierarchy

• Status

• Occupation

• Validation

Tags

Consumer Behaviour

Segmentation

High involvement and low involvement decisions require us to:

• Listen

• Feel

• Learn

• Do

• Think

Select any of the following that have the correct pairing:

• Rationality is to Prescriptiveness

• Irrationality is to Descriptiveness

• Irrationality is to Descriptiveness

• Rationality is to Descriptiveness

When considering attributes that are both negative and positive, you are utilizing the Framing Effect. ​ ​ (a)  

• FALSE
• TRUE

An approach to help companies navigate through the digital age consists of attributes such as:

• Circular with non-linearity

• Funnel shaped with linearity

• Funnel shaped with linearity

• Circular with linearity

A product’s worth to determine it going into trial is considered in the ​stage: ​ ​ (a)  

• Evaluation
• Awareness
• Adoption
• Interest
• Trial

An advantage where a solution or outcome results in doing a job better than the predecessor is enough to guarantee quick adoption. ​ ​ (a)   ​

• FALSE
• TRUE

Risks, compatibility, and observability are the specific components of:

• The Marketing Mix

• Barriers to Adoption

• An Action Plan

• The PESTEL Framework