FIB TOPIC 14

Public relation is not one of the elements of promotional mix

• True

• False

___is the method of employing staff to demonstrate product feature which appeal to customers.

• Billboard

• Money-off voucher

• Public Relation

• Personal Selling

An image on a website trying to get you to buy a product represents which promotional mix element below?

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

A 'BOGOF' is an example that represents which of the following promotional mix?

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Billboard shown in the picture is an example from which of the advertising method?

• Persuasive advertising

• Informative advertising

• Creative advertising

• Image advertising

Samsung placing their newest product in a magazine in the form of which advertising method?

• Written advertising

• Informative advertising

• Format advertising

• Brochure advertising

This term can be describe as a range of activities which involve print or broadcast advertising, personal selling, point of sale displays, and sponsorship.

• advertisement mix

• promotional mix

• sales promotion

• social media promotion

Provide one example of promotional objectives to link with company's overall objectives.

Describe one way Uniqlo can adopt sales promotion for coming Raya season.

Draw one medium that company often use for advertising. (online/traditional platform)