brac 26-01

An activity or action that will maximize use and turn into a benefit

• Exploit

• Spurious

• Verbose

• Clarify

Misleading. Having an appearance of another but differing from the original or future development

• spurious

• verbose

• clarify

• discontinuous

Wordy. Expressing in more words than needed.

• verbose

• clarify

• discontinuous

• primary research

To make a statement that is more understandable. To express a clear position.

• clarify

• discontinuous

• primary research

• experiential

Out of ordinary and breaking the routine

• discontinuous

• primary research

• secondary research

• experiential

Gathering original data.

• primary research

• secondary reserach

• focus group

• bias

Finding information developed by others.

• secondary research

• experiential

• proprietary results

• bias

Data obtained by providing an experience or an observation.

• experiential

• proprietary results

• bias

• focus group

results available only to the owners of the data

• proprietary results

• skewing

• bias

• focus group

A non-representative sample of responses included in a survey. They don’t belong because they are not intended market or do not provide valid information about your market.

• unscientific responses

• skewing

• bias

• intervention bias