TOURIST BEHAVIOUR (CHAPTER 2)

TOURIST BEHAVIOUR (CHAPTER 2)

University

10 Qs

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TOURIST BEHAVIOUR (CHAPTER 2)

TOURIST BEHAVIOUR (CHAPTER 2)

Assessment

Quiz

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University

Practice Problem

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Created by

Zuliya Tarmizi

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________ is defined as “a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable activities" (Horner & Swarbrooke 1996).

Choose the right answer.

Traveller

Tourism

Travel

Hospitality

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tourist behavior is a process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy _______________.

needs and wants.

services and products.

decisions and evaluations.

preparation and experiments

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Below are the characteristics of tourism product EXCEPT

Intangibility

Perishability

Inseparability

Security

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the meaning of Market Segmentation?

The process of dividing a market into subsets

The process of combining a market

The process of dividing a market into a bigger market

The step of dividing tourist

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Below are the market segmentation variables EXCEPT

Geographic

Demographic

Psychographic

Psychology

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

- Attitude

- Belief

- Motivation

- Personality

The above statement demonstrates _______________.

External influence on tourist behaviour

Internal influence on tourist behaviour

External influence on tourism

Internal influence on tourism

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Choose the correct answer for the empty box above:

Travel preparation

Travel experiences

Travel expenses

Travel preparation and travel experiences

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