Alternative Marketing _JAB

Alternative Marketing _JAB

University

11 Qs

quiz-placeholder

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Alternative Marketing _JAB

Alternative Marketing _JAB

Assessment

Quiz

Business

University

Medium

Created by

Jeffrey Sweeney

Used 1+ times

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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a type of Alternative Marketing

Buzz

Influential

Guerilla

Lifestyle

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which type of marketing was featured when talking about this brand?

Cause

Experimental

Guerilla

Buzz

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________ is a marketing strategy that directly engages consumers and encourages them to participate in a brand experience.

Lifestyle

Marketing

Buzz

Marketing

Experiential marketing

Cause

Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are Pros and Cons to every style of marketing

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much in percentage does the UK spend on advertising compared to the United States?

around 21%

around 13%

around 64%

around 28%

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An ad can consist of one or more types of alternative marketing

(example: Guerrilla and Experimental in the same ad)

False

True

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which movie was mentioned in the case study?

Psyco

The Exorcist

The Haunting in the Woods

The Blair Witch Project

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Microsoft

Apple

Apple

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Others

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