ENTREP QUIZ REVIEWER

the process of gathering, analyzing, & interpreting information about the market

• Market Research

• Research

• SWOT

• Data Mining

this process turns raw data into useful information

• Market Research

• Data Mining

• Data Array

• Focused Technique

Cite 2 commonly used graphs for market research

(each first letter ng words is dapat naka capitalized)

This methodology involves the gathering of people with similar backgrounds or experiences.

• Survey research

• Focused group discussion

• Observation technique

• Controlled observation

a way of collecting data through observation; it is classified as a participatory study.

• Survey research

• Focused group discussion

• Observation technique

• Controlled observation

Total Investment/Annual Net Income after taxes

• Payback Period Formula

• Return on Sales (ROS)

• Return on Assets (ROA)

Net Profit after taxes/Sales

• Payback Period Formula

• Return on Sales (ROS)

• Return on Assets (ROA)

Net Profit after taxes/Total assets or investments

• Payback Period Formula

• Return on Sales (ROS)

• Return on Assets (ROA)

Benefit/s of customer profiling.

• Improves customer satisfaction

• Tailors advertising efforts to relevant audiences

• Increased response

• Recognizes all opportunities

3 methods of customer profiling

• Race, demographic. technology

• Interest, opinions, lifestyle

• technographics, phsyhographics, ethnicity

• demographics, phsychographics, technographics