Mktg Midterm

It is an activity of institution, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Finance

• Organization and Management

• Marketing

• Accounting

It is something that a person must have in order to live and survive.

• Demand

• Need

• Wants

• Not applicable

Contemporary approach allows you to reach a wide audience to build brand awareness, establish credibility and attract more potential customers.

• True

• False

The following are traditional marketing approach except

• Handouts

• Direct mail

• Referral

• Billboard

• E-mail Marketing

These goods are purchased in order to make other goods, this serve as the raw material or input in the production of other goods.

• Core Product

• Formal/Actual Product

• Augmented Product

• Consumer goods

• Industrial goods

What are the 3 product levels?

It is the process of ensuring customer satisfaction with a product or service.

• Marketing

• Customer rating

• Customer service

• None of the choices

It is the process of managing an organization's interactions with current and future customers. Its rationale is for the business to sustain its long-term profitability by attracting and maintaining their most valuable customers.

• Customer Service

• Customer Relationship Management

• Customer Product Rating

• Customer Value

It is the forecasted sales or profit that a company can derive from the entire span of the future relationship with a particular customer.

A marketing process that seeks to establish clear and concerted direction for all marketing activities of a an organization. It includes the plan to reach specific goals and objectives.