
MKT 202 02
Quiz
•
Other
•
1st Grade
•
Practice Problem
•
Medium
Xuân Triệu Bò
Used 8+ times
FREE Resource
Enhance your content in a minute
36 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The zone between Desired Service and Adequate Service is __________
Zone of acceptance
Zone of satisfaction
Zone of tolerance
Zone of variation
Zone of possibility
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One example of Technical core in Servuction system in a hotel is _______
The software to manage availability of room
The music played in the lobby
The lavender scent in the room
The uniform of the staff
The bill for customers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Theator is a useful metaphor for understanding service encounter. In this metaphor, service facilities are considered as___________
Scripts
Roles
Stage
Actors
Blue printings
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand positioning can do all of the following except ____________.
generate interest in a service
create awareness for a service
meet customers' needs for a service
differentiate a service
increase adoption of a service
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the four basic focus strategies?
Service focused
Unfocused
Fully focused
Refocused
Market focused
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
target class
Class
focal segment
market segment
target segment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.
general segment
segmentation field
target segment
holistic segment
mass customization
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