ENTREP - MODULE 3

What is the relationship between unique selling proposition and value

proposition.

• a framework of each business industry

• meet your competitors needs wants

• persuades another to exchange money for a product service’s

• connected with only one particular thing

The following variable to consider in behavioral segmentation, except.

• perception

• brand concept

• reactions

• benefits

What is the function of Value Proposition?

• use to power up sales

• convince customer to purchase a particular product or services.

• customers buying habits

• provide value to your customers

Give example in promotion using Value Proposition and Unique Selling

proposition.

• with the slogan “Langhap Sarap”

• ordinary sari-sari store

• multinational business

• fruit shake stand

________________ will determine entrepreneur possible customers in one

locality.

• Market design

• Market strategy

• market research

• market size

The term behavioral segmentation refers to:

• divided based on consumers

• divided in terms for customers think and believe

• divided according to geographical location.

• divided according to customers behavior pattern as they interact with a

  company.

What is market size?

• tangible things that can be seen

• Size of arena where the entrepreneur will play their business

• The most important part to the success of the company

• another variation of segmentation marketing.

Considered favorable indicators for doing business in that particular location

• structure of the segment

• capability of the business

• size and growth of the segment

• segmentation marketing

Select type of customer requirement

• service requirement

• service oriented

• service responsibility

• service fulfillment

This refers to how you sell your products or services to your customer

• Value proposition

• Unique selling proposition

• Selling proposition

• Marketing concept