Intro to DM

Intro to DM

University

13 Qs

quiz-placeholder

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Digital Marketing (English)

Digital Marketing (English)

University - Professional Development

13 Qs

Intro to DM

Intro to DM

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Harrah Tran

Used 6+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element should NOT be discussed in the phase of Think

Strategy and Context

Understanding customer behavior

Market Research

Optimization

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which model is best suited for Digital Marketing Strategy?

AIDA

SMART

SOSTAC

None

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which example is the best SMART objective?

To increase the number of sales in next 5 years

To increase by 10% sales in next 5 years

To increase by 10 sales by focusing on the product improvement.

None

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method can be used in understanding competitors?

Benchmarking methods

Inside-out methods

4Ps

SWOT analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Steps that guide digital process

Think - Create - Engage - Retain - Optimise

Think - Engage - Retain - Optimise

Think - Create - Optimise - Engage - Retain

Think - Create - Optimise - Engage

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A situational analysis will include:

Environment - Business - Customers- Competitors

Environment - Business - Customers

Customers - Business - Strategy - Environment

None

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is said that Customer Journey is linear. True or False

True

False

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