Marketing quiz

Define marketing

• Exploring, creating and delivering value to satisfy the needs of a target market at a profit

• Profit orientation for selling and buying product to gain a profit

• its a process of buying and selling product in social media and so on

• process in targeting market for selling a product and services

Answer explanation

Philip Kotler defines marketing as the science and art of exploring , creating and delivering value to satisfy the needs of a target market at a profit

Which of the following is NOT included in concept in marketing in Tourism & Hospitality

• Product & services

• Value, satisfaction & quality

• Exchange transaction and relationship

• browsing the social media

Answer explanation

There are 5 concepts marketing in Tourism & Hospitality

a. Product & services

b. Value, satisfaction and quality

c. Exchange transaction and relationship

d. Marketing orientation

e. Need, wants and demand

What is the definition of core product?

• Set of features that customers expect when they buy the product

• The fundamental need or want that consumers satisfy by consuming the product or service

• to continue surprise and delight customers

• products that named only by their basic product type

Which of the following is NOT promotion mix

• Advertising

• Public relation

• personal selling

• newspaper

Explain partnership marketing

• Collaborating with a person or business because they have relationship with an area of a market

• Collaborating with a person or business with a same business

• collaborating with a person with a same interest

• all of the above

Define marketing research

• Data analysis usingqualitative and quantitative data about issues relating on advertising

• systematic gathering, communicating and analysis data about issues relating to marketing

• systematic gathering, recording and analysis qualitative and quantitative data about issues relating to marketing

• recording analysis data about issues relating to marketing

research planning process

• 1. Define the problem

  2. Collect relevant data & Information

  3. Develop marketing research plan

  4.Analyze data

  5. Put research into action

• 1. Define the problem

  2. Collect relevant data & Information

  3. Develop marketing research plan

  4. Put research into action

• 1. Define the problem

  2. Collect relevant data & Information

  3. Develop marketing research plan

  4.Analyze data

• 1. Define the problem

  2. Develop marketing research plan

  3. Collect relevant data & Information

  4. Analyze data

  5. Put research into action

one of the types of market segmentation

• Psicological

• Demographic

• Communication

• recording

What is segmentation?

• Divide the target market

• Divide the market place

• Divide the question

• divide the data

What is niche market

• a unique services offers

• a small specialized market for a particular or services

• a small product that sold differently

• focus serviced