ICIPE REVIEW 1

 It is the application of knowledge to the practical aims of manipulating the human environment.

• Technology

• Print Media

• Internet Media

• Broadcast Media

This type of propaganda relies on the power of repetition. It is considered as a marketing campaigns target audiences at a very high frequency to remain top of mind.

• a. Ad nauseam propaganda

• b. Appeal to prejudice propaganda

• c. Glittering Generalities

• d. Plain Folks

The term “advertising” comes down to us from the medieval Latin verb “_______” to direct one’s attention to.

• advertere

• adverter

• advertise

This tactic exploits prejudices for the propagandists’ benefit. Fairness cream ads fall under this umbrella.

• Appeal to prejudice propaganda

• Ad nauseam propaganda

• advertise

5. Employs loaded words and strong slogans to leave an impact on the audience receiving the message.In marketing, this plays a big role in brand positioning.

• Appeal to prejudice propaganda

• Ad nauseam propaganda

• glittering generalities

6. It is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.

• Appeal to prejudice propaganda

• Ad nauseam propaganda

• glittering generalities

7.  It presents selective information to paint an incomplete and incorrect narrative to influence people.

• Appeal to prejudice propaganda

• bandwagon

• card stacking

A propaganda technique which is based on putting the other party down. Employing this technique in advertising normally starts brand wars. It can be light-hearted, but sometimes the animosity can get intense.

• Appeal to prejudice propaganda

• bandwagon

• card stacking

A phenomenal advertising technique that creates a sense of isolation and triggers FOMO (fear of missing out) in specific people who long to be part of some desirable group.

• Appeal to prejudice propaganda

• bandwagon

• card stacking

It  is a way to use ordinary people to promote a product or service by showing that everyday people use and find value in the product.

• plain folks

• bandwagon

• card stacking