The 4 P's Test
Authored by Desiree Mondy
Business
6th - 8th Grade
Used 5+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT a promotional decision?
Media budget
Public relations
Packaging
Personal selling
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a consideration associated with product?
Naming and packaging products
Determining which PLACE will carry specific products
Deciding when to run a PROMOTION on the product that will be marked down
Creating activities to increase sales of a product
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Place is also described as which of the following?
Market location
Selling venue
Distribution
Establishment
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Decisions about which of the following are associated with promotion?
Personal selling
Product design
Target market
Store location
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the "5th P"?
Peace
Profit
Purple
PEOPLE
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the 4 Ps relates to packaging?
Price
Product
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the 4 Ps includes creating a 50-percent-off coupon?
PROMOTION
Profit
Place
Product
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