Starter for Retail Trade

The picture below shows items used at a retailer’s checkout. These items help retailers to

• encourage impulse buying.

• obtain invoices and statements of accounts.

• offer a delivery service to customers.

• produce information on sales and stock levels.

What is an example of after-sales service?

• Breaking bulk

• Credit to customers

• Installation of goods

• Pre-packaging

What is the chain of distribution for manufactured goods?

• Consumer→ retailer→ wholesaler→ manufacturer

• Manufacturer → retailer → wholesaler → consumer

• Manufacturer→ wholesaler→ consumer→ retailer

• Manufacturer→ wholesaler→ retailer→ consumer

What is the main function of a retailer?

• to manufacture goods for customers

• to sell goods in bulk to wholesalers

• to supply raw materials to manufacturers

• to supply small quantities of goods to consumers

A wholesaler is most likely to be used when

• a retailer operates on a small scale.

• goods are fragile.

• goods are large and expensive.

• large orders are made by retailers.

The diagram shows the services offered to customers by a television retailer.

Which service is provided by the retailer after a television has been purchased by a customer?

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Why do some retailers buy directly from manufacturers?

• Retailers have their own warehouses.

• Retailers need regular local supplies.

• Retailers require emergency deliveries.

• Retailers want to buy in small quantities.

Which service is provided by wholesalers to retailers?

• clearing production lines

• giving information about consumers

• providing a wide variety of goods

• supplying raw materials