Paul Rand

What is the main reason why Paul Rand changed his name?

• He wanted to hide his Jewish identity due to antisemitism

• He wanted to have a more Americanized identity to appeal to American corporations

• He did not like his name as given at birth

• He was concerned that his Jewish identity might hinder his progression in the advertising world

"one quickly realizes that ??? are the language of timelessness and universality". - Paul Rand

Paul Rand was heavily influenced by

• De Stijl

• Constructivism

• Futurism

• Bauhaus

Paul Rand is one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

What are the characteristics of Swiss Style?

• Emphasises simplicity & clarity

• Symmetrical Layout

• Serif typefaces

• Flat, geometric shapes

Paul Rand's 7 principles for logo design are

• Distinctiveness

  Visibility

  Adaptability

  Memorability

  Universality

  Timelessness

  Simplicity

• Distinctiveness

  Visibility

  Adaptability

  Memorability

  Accessibility

  Timelessness

  Simplicity

• Distinctiveness

  Visibility

  Adaptability

  Modernity

  Universality

  Timelessness

  Simplicity

• Distinctiveness

  Visibility

  Flexibility

  Memorability

  Universality

  Timelessness

  Simplicity

Which of the following best describe the UPS logo in 1961?

• The logo is simple and refined

• The logo's colours are yellow and brown

• The logo consists of a shield and a box with a string knot

• The logo is a symbol of dignity and strength

Match the following

• Present

• 
• 1937

• 
• 1961

• 
• 2003

• 

Which of the following is(are) true about Wallace Puppets logo?

• The logo was commissioned by a puppet making company.

• The logo incorporates a dreamy and edgy attitude.

• The logo is simple, light and made up of thin, curved lines.

• The logo design adopts a monochromatic palette.

• The logo design has a loose, slack look, as if it were a string arrangement