Typography Basics

What is the imaginary line that type sits on?

• Leading
• Baseline
• Serif
• Apex
• Point

Which of the following is an example of a glyph?

• B
• Times New Roman
• 789
• Serif
• Typeface

What is the highest part of the lowercase letter b called?

• ascender

• x-height

• descender

• serif

What is the space in between the lines of text called?

• Serif
• Point
• Ascender
• Leading
• Alignment

Fonts of these styles should be used sparingly

• Sans Serif
• Display
• Script
• Glyph
• Serif

What is the measurement of font called?

• Point
• Alignment
• Descender
• Kerning
• Stroke

What is the x-height?

• height of the uppercase letter

• the feet of a letter

• height of a lowercase letter

• the space inside a letter

What is the name for the "flare" at the end of a character?

• Serif
• Hierarchy
• Ascender
• Set Width
• Leading

Making important words larger is part of what rule?

• Point
• Kerning
• Leading
• Alignment
• Hierarchy

What is the name for adjusting the spacing between characters?

• Kerning
• Alighnment
• Serif
• Ascender
• Baseline