MARKETING 3rd  Quarter Test bank

MARKETING 3rd Quarter Test bank

12th Grade

93 Qs

quiz-placeholder

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MARKETING 3rd  Quarter Test bank

MARKETING 3rd Quarter Test bank

Assessment

Quiz

Business

12th Grade

Hard

Created by

Jeffmark Pinaredondo

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93 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Relationship marketing provide each customer with a smooth, timely and enjoyable business transaction.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step is the most important step in the decision making process?

Reviewing the decision which was made

Making the decision

Analyzing the situation

Identifying the decision that needs to be made

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The third step of buyer decision process is _________.

purchase decision

post purchase behavior

information search

evaluation of alternative

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are included in a subculture within the cultural context EXCEPT ______________.

racial groups

geographic region

nationalities

gender

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following described consumer buying behavior?

The process of buyer perception in buying a product

The process of why people buying a product and evaluate the product

The process by which companies create value for customer

The process of how consumers make purchase decisions and how they use the purchased products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lena has run a 5K race before and bought shoes for it but now she is considering better shoes for a marathon. Is she more likely to do an internal search for information or an external search?

I don't run unless something is chasing me.

Internal Search for Information

Buy them both

External Search for Information

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a factor in the Consumer Decision Process?

Purchase

Post Purchase

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