Social Theories of Persuasion

Involves of low level of elaboration.

• Peripheral Route

• Control Route

• Central Route

• Physical Route

Involves a high level of elaboration

• Peripheral Route

• Control Route

• Central Route

• Physical Route

Choose the correct answer for peripheral route.

• User do not know much about the detail of that item

• User will invest in examining a credible design’s message

• The audience (or user) scrutinizes the message’s contents.

• More likely to focus and ignore distractions.

TWO important element in ELM are?

• Ability and Desire

• Motivation and Interest

• Interest and Logic

• Motivation and Ability

Audience member (or user) has to persuade himself/herself of the validity of your design’s message.

• Explanation Likelihood Model

• Elaboration Likelihood Model

• Social Learning Theory

• Social Link Theory

Bobo Doll Experiment is under which theory?

• Social Learning Theory

• Attribution Theory

• Elaboration Likelihood Model

• Social Judgment Theory

Social Learning Theory is introduced by?

• Albert Lantura

• Albert Bandura

• Albert Tantura

• Albert Mantura

Our interpretation of what is acceptable and what is not affected by two reinforcers:

• Interest and external forces

• Logic and Desire

• External information and Internal systems

• Ideas and role models

Choose the correct answer based on Social Learning Theory.

• People with high self esteem less likely to have strong internal reinforcement.

• People with Low self esteem have very little internal reinforcement

• People with high self esteem more likely to be affected by external reinforcements.

• People with low self esteem more likely to have strong internal reinforcement.

What Bobo Doll Experiment demonstrated?

• Children and Ideas

• Children and social behavior learning

• Children and Interest

• Children and Central Route