Design Briefs Article TEST

According to the first paragraph, in what conditions did the creative teams struggle?

• When given too much freedom

• When the brief was unclear

• When the time given was insufficent

• When they had a different mindset to the client

In the absence of a brief, the article suggests that emails and meetings can suffice.

• TRUE

• FALSE

The article states that influx of cheap logos and brand identities is a positive force in the design industry

• TRUE

• FALSE

The term BRIEF originates from the military

• TRUE

• FALSE

Accoring to the article, a BRIEF is a way to outline to someone else, what we need.

• TRUE

• FALSE

What does the article state are the benefits of having a design brief?

• It's a point of reference to evaluate the work

• It helps to establish trust and understanding

• It provides step-by-step instructions on exactly what to do

• It clarifies goals and milestones

The project description should be written in only one sentence.

• TRUE

• FALSE

On which section of the brief will the cost estimate mostly be based?

• On the PROJECT DESCRIPTION

• On the SCOPE

• On the OBJECTIVES

• On the OVERALL STYLE

The article states that clients more often than not have a very clear idea about their objectives.

• TRUE

• FALSE

In the article, KPIs are highlighted as a frequent type of Marketing Objective

• TRUE

• FALSE