Menu Engineering 2

Menu Engineering is a tool that will assist in creating a profitable menu

• True

• False

The two criteria that determine a menu items classification are popularity and profitability

• True

• False

A burger sells for $20 and costs $6 to make. What is the burger's Contribution Margin

• $20

• $6

• $14

• Drake

A menu item that is popular but not profitable is a

• Puzzle

• Plowhorse

• Star

• Dog

The Humber Room serves an AMAZING vegetable curry. It is both popular and profitable. The vegetable curry would be a:

• Puzzle

• Plowhorse

• Star

• Dog

A menu item that is a dog is:

• Popular and Profitable

• Not popular and Not profitable

• Popular but Not Profitable

• Not Popular but Profitable

If a menu item is a puzzle you should take it off the menu

• True

• False

If a menu item is on fleek (meaning popular) it should always be placed where customers will order it on a menu.

• True

• False

A menu should also include dollar ($) signs.

• True

• False