Marketing - 2 AB

Marketing is just selling and advertising products to people.

• True

• False

Those departments work together in order to set the appropriate budget.

• Finance and marketing

• HR and marketing

• Operations and marketing

Those departments work together to ensure that the products meet the specifications of customers.

• Finance and marketing

• HR and marketing

• Operations and marketing

Goods are tangible products that can be touched.

• True

• False

Services are intangible products that cannot be touched.

• True

• False

Product orientation

• the management process of getting the right product to the right costumer at the right place.

• it focuses in establishing consumer demand before selling the product.

• it focuses on making the product first before attempting to sell it

Market orientation

• the management process of getting the right product to the right costumer at the right place.

• it focuses in establishing consumer demand before selling the product.

• it focuses on making the product first before attempting to sell it

This involves creating, developing, and exchanging goods or services that customers need and want.

• Social marketing

• Commercial marketing

• Social media marketing

This involves the use of marketing approaches that help bring about changes in behaviour that benefits society.

• Social marketing

• Commercial marketing

• Social media marketing

It is an approach adopted by businesses that uses social networking websites.

• Social marketing

• Commercial marketing

• Social media marketing